Reports

Reports (/reports) is your analytics surface — career-growth trends, pipeline conversion, networking health, source/keyword performance, and top companies across six sub-tabs. Use it as a weekly retrospective, not a real-time dashboard.

TL;DR — Each tab has its own ?tab= URL and refetches on switch, so the numbers are always current. Start with Career Growth (goal hit-rate + self-eval trajectory) and Pipeline (conversion + where roles stall).

The page has these sub-tabs in the top sub-nav: Career Growth · Pipeline · Networking Health · Keyword Heatmap · Top Companies (plus Source Performance, which is admin-only). Each has its own URL via ?tab=, so deep links

refresh stay on the same tab. Switching tabs refetches the underlying data so you always see current numbers, not a stale snapshot from page load.

Quick start

Open Reports from the sidebar
Skim the tabs once to see what's there
Bookmark the URL of the tab you check most often (probably Career Growth) so you can reopen mid-session
Pick a weekly cadence — 15 minutes every Sunday afternoon — and commit to revisiting

The reports don't generate insights on their own. They surface data; you do the interpretation. The Tips section on each tab calls out what's worth attending to.

Career Growth tab

The default tab. Rebuilt around the question executives actually ask: what's compounding, and what's not? Three sections, all calendar-aligned (the window selector at the top of Reports doesn't apply to this tab — the periods used here are fixed at this quarter, last 4 quarters, last 12 months, last 24 months).

This quarter — scorecard

A row-per-cadence read-out of what shipped this quarter:

Applications submitted (X / Y)
Search firms touched — count of search firms whose last-contacted date fell in the quarter
Senior contacts touched — same idea, for the networking list
Self-evaluations completed
Brand artifacts shipped — ThoughtLeadershipPitches with ACCEPTED / PUBLISHED status this quarter, plus MediaMentions (Brand surface is Leadership+; Outcomes are Executive only; locked rows show a tag instead of a count)
Reading notes added
Active goals on track — count of active goals whose progress is ahead of the elapsed share of their period

Targets come from a matching active Goal if one exists for the metric; otherwise we fall back to a default for your career status (see Settings → Profile). Rows with no goal show a small "default" hint — set a goal to customize the target.

Longitudinal moat — 12-month lens

Seven cards designed for what compounds across a year, not a week:

Brand publishing streak — consecutive months with ≥1 brand artifact shipped (Leadership+)
Network freshness — % of contacts touched in the last 90 days, plus a 12-month trend sparkline
Pipeline conversion — Applied → Interview and Interview → Offer rates, last 4 quarters
Self-eval delta — average overall score, latest 3-eval cohort vs prior 3-eval cohort. Surfaces "Building…" until you have 4+
Reading depth — books finished in 12 months + average notes per book (synthesis, not just consumption)
Pitch velocity — average days from pitch submission to acceptance, last 12 months (Leadership+)
Outcomes per quarter — counts of MediaMentions per quarter (Executive only)

Brand-tier surfaces fall back to an "Upgrade" tag instead of data when the user is on a lower tier.

Year-over-year compare

Side-by-side table: this 12 mo vs last 12 mo for top-line counts (applications, interviews, new contacts, books finished, self-evaluations, brand artifacts). Δ column shows raw + % change. Until your account is 12+ months old, this section shows a Building… placeholder.

Goals history

The familiar goals last-12-periods card sits at the bottom of the tab as the source-of-truth view on per-goal hit / miss.

Pipeline tab

Combines the velocity stats with the kanban board (merged from the old separate "Pipeline Velocity" + "Job Pipeline" tabs). The velocity panels sit at the top:

Activity in window — jobs added, applied, interviews, offers, rejections
Conversion rates — response rate, interview → offer, apply → offer
Pipeline funnel — current snapshot of where every relevant job sits
Time-in-stage — how long jobs sit in each bucket (Pro)

The kanban board renders below — drag cards between columns to change status. Watch the conversion rates more than the raw counts: applying to 50 jobs/week with 0 → Interviewing conversion is worse than applying to 5/week with 40% conversion. See Pipeline & Velocity for the full detail.

Networking Health tab

Freshness of your contacts + search firms — how many are fresh (< 30 days since last touch), moderate (30–90), stale (90+), or never contacted, plus how many you added in the selected window.

Source Performance · Keyword Heatmap · Top Companies tabs

Three job-sourcing analytics tabs (Pro):

Source Performance (admin-only) — per job-board added → applied → interview → offer counts + applied-rate, so you can see which sources actually convert. This tab is restricted to administrators and is hidden from regular subscribers.
Keyword Heatmap — how many in-window jobs each active keyword / location pulled in, plus your exclusion list. Tells you which keywords are doing the work.
Top Companies — companies by total in-window jobs, with a funnel breakdown, plus a favorites-only slice. A favorite at zero open roles for >30 days is a hiring-freeze signal.

CSV export

The Pro tier gets a Export CSV button on every tab that exports the underlying data behind the chart. Free tier doesn't (but every chart is on-screen so the inspection isn't hidden).

Tips

Don't open Reports daily. It's noise at that frequency. Once a week is the sweet spot.
Pair Career Growth with Self Reflection. Open Career Growth the day before doing a new self-reflection — it gives you data to ground the self-scoring in, instead of vibes.
Track the Pipeline tab weekly during an active search. The conversion rates over a rolling window are the most honest signal of whether your pace is sustainable.

Goals — the source of the Career Growth tab's scorecard targets + hit-rate data
Pipeline & Velocity — the merged Pipeline tab in depth
Self Reflection — feeds the Career Growth self-eval delta
Job Search — the source of the pipeline data