Build Your Brand
Build Your Brand (/brand, Leadership and Executive tiers) is the home for growing your public visibility — a Googleable profile, thought-leadership pitches, media mentions, and a published reading slice — the things that come from being known in your field rather than from applying to postings. [Leadership+]
TL;DR — Complete the brand voice assessment, then turn on a public profile at
/profile/<slug>and track Pitches + Mentions. Free and Managerial subscribers see the surface locked with an upgrade hint.
It runs on the premise that your career-search engine and your career-brand engine are two different muscles, and gives the brand side a dedicated home.
This guide walks you through the eight sub-pages in the order you'd typically use them. The horizontal sub-nav at the top of every brand page lets you jump around — you don't have to do them in order, but the order below is the lowest-friction first run.
What you'll see at /brand (Overview)
The Overview page is a dashboard of summary tiles, one per sub-page. Each tile shows where you stand on that surface — voice complete or not, how many pitches active, how many outcomes logged — and a CTA button to open the matching subpage.
Use it as a daily landing: scan the tiles to see what's stale.
Step 1 — Brand voice (/brand/voice)
Why first: every other surface (pitches, calendar copy, public profile) references your brand voice profile. Without it the AI drafts sound generic.
Click Open voice on the Overview tile, then Take the assessment. It's four questions — about 8 minutes:
- Topics — three to five themes you want to be associated with
- Stance — what you believe that others in your field don't
- Tone — formal / direct / playful / etc.
- Audience — who you're writing for
Save when you're done. The AI now has a stable reference for your voice and won't drift between drafts.
You can re-take the assessment any time — your previous answers prefill the form, so it's easy to nudge a single field.
Step 2 — Goals (/goals?category=Brand)
The brand-side starter goals live in the regular Goals page now,
filtered by the Brand category. The Brand Goals tile on
/brand links directly there.
Common starter set:
- Monthly artifact — publish one piece of writing or recorded talk per month
- Quarterly speaking — book one paid or named-conference speaking slot per quarter
- Yearly thought-leadership — major piece (book chapter, named contributor article, podcast hosting role) per year
Click From template in Goals, filter to the Brand category, pick two or three. Don't pick more than three — brand work compounds when done consistently, not when over-scheduled.
Step 3 — Pitches (/brand/pitches) [Leadership+]
A kanban board for everything you're pitching: outlets you've sent articles to, conferences you've submitted talks to, podcasts you'd like to be on.
The flow:
- Click + New pitch
- Pick the type (article / talk / podcast / interview / panel)
- Pick the target (outlet, conference, podcast — search the field or type a new one)
- Drop in the rough idea — a single paragraph
- Click AI draft if you want a first pass in your voice
- Save → it lands in the Drafting column
Move it across the columns as it progresses: Drafting → Submitted → Accepted → Published / Rejected. Each move is a click.
The kanban is the source of truth — don't manage pitches in spreadsheets and forget to update the board.
Step 4 — Calendar (/brand/calendar) [Leadership+]
A month-grid view of every pitch with a target date. Useful for spotting when you've over-committed in a single week, or when nothing's scheduled and you need to ramp up.
Pitches with no target date don't show — set one in the pitch drawer.
Step 5 — Portfolio (/brand/portfolio) [Leadership+]
The public-profile opt-in. Configure your identity and sections
first, then flip Visibility to Public and choose a slug — the page
goes live at /profile/<your-slug>.
Portfolio settings (top to bottom):
- Identity — photo (upload or external URL), headline, bio
- Sections — per-section toggles: Brand voice, Published, Speaking, Reading shelf (bookshelf plus articles & videos), Courses (from Continuous Learning), and whether to show your email address
- Visibility — the master Public/Private switch, the URL slug (must be unique across all subscribers — the form checks), and a "Hide from search engines" opt-out
Preview (next to Save changes in the page header) opens the public page in a popup exactly as visitors see it, with an Open in new tab option.
The public page shows your bio and contact actions on the left, your voice and published writing in the middle, and a learning rail on the right — Bookshelf (with cover art), Courses, and Articles & videos. Sections with nothing to show stay hidden automatically.
You can keep it off and use the Brand surface for your own bookkeeping only — the portfolio is opt-in, not required.
Step 6 — Outcomes (/brand/outcomes) [Executive]
A timeline of major wins: paid speaking gigs, published articles, podcast appearances, board offers. This is the most under-used surface — most people forget to log wins as they happen, then can't remember six months later when refreshing a bio.
Get in the habit of adding an outcome the same week the thing happens. Each entry has:
- Date
- Type (talk / article / podcast / award / press / board)
- Title + Outlet (or Audience)
- Link (URL or attachment)
- Notes — anything for your future self
The list feeds the public portfolio (when enabled) and the AI uses it as context for drafting future pitches in your voice.
Step 7 — Amplifiers (/brand/amplifiers)
Networking contacts who reshare or quote your work. Flagged from the regular Networking tab via the Is amplifier checkbox + an optional Amplifier type (journalist / podcast host / conference organiser / peer / etc.).
The amplifier list is a slice of your network you should keep warmer than the average contact — these are the people who multiply your reach when something ships.
There's no special workflow here; it's a filtered view of Networking contacts. Use it as a list to remember who to ping when you publish.
Step 8 — Playbook (/brand/playbook)
Tier-tuned strategic guidance for the level you're operating at — think "what does brand-building look like for a Managerial vs Leadership vs Executive tier subscriber". Read it once when you first open Brand; revisit when you tier up.
This is static content, not a workflow. No actions required.
Step 9 — Reading (/brand/reading)
Tier-tuned book + article suggestions for brand-building. Curated, not auto-generated. Add an item to your main Reading List by clicking Add to my list on any suggestion.
Common questions
I'm on the Free tier, how do I see Build Your Brand? You can't — the entire surface is paid-only. See the Subscription guide for the tiers.
How do I delete my public portfolio?
Toggle Public portfolio off in /brand/portfolio settings. The
slug is freed and the page returns 404.
Can the AI draft a whole article, not just a pitch? Not yet. The current AI surface drafts pitch summaries — outlines and 1-paragraph hooks. Long-form drafting is on the roadmap.
My pitches kanban is empty after a tier downgrade. Pitches are tier-gated for Leadership and above — on Managerial the cards are read-only. Your data isn't deleted; upgrade to see them again.